Frequently Asked Questions
Sharp questions from serious decision-makers. Equally sharp answers.
Five best-in-class agencies produce five best-in-class outputs — not one best-in-class outcome. Accountability disappears in the gaps between them. Coordination falls to you. Decisions requiring input from two functions take weeks. Aurafest closes those gaps by structure: one brief, one team, one point of accountability for the full outcome. The integration is not a service — it is the reason outcomes are consistently different when a business engages us across multiple functions.
The Aurafest System is the proprietary 6-stage operating framework applied identically across every vertical: Study → Strategy → Structuring → Execution → Monitoring → Growth. It matters because it eliminates the primary cause of business investment failure — premature execution without adequate understanding. No engagement begins execution until Level Zero Understanding is complete. Every engagement closes with a growth strategy. The System is the reason outcomes are replicable, not accidental.
Aurafest is five specialist verticals — not one generalist firm that 'also does' five things. Each vertical is staffed and led by domain-specific professionals. What is shared across verticals is the Aurafest System, the leadership standard, and the accountability framework. Expertise is vertical-specific and deep within each domain. Integration is structural — not dilutive.
Shikha Singh and Aarti Suryavanshi personally review every request and assign the right vertical specialist. You receive a response within 2 business hours — a confirmed appointment, not an auto-reply. The initial consultation is a no-commitment conversation. If there is a fit, a scoped proposal follows within 48 hours.
Both. The Aurafest System applies equally to a 10-person startup formalizing its HR infrastructure and a 500-person enterprise managing multi-entity compliance. What changes is the scope. What does not change is the depth of thinking, the operating discipline, and the accountability standard.
NDAs are signed before any substantive discussion on sensitive mandates. Client information is accessible only to the team working on that engagement. This is standard protocol — not a special request. It applies without exception across all five verticals.
Headquarters in Delhi. Event delivery and HR networks across 25+ cities in India. Auramoney serves clients nationally. Auraglobal supports import-export requirements across India and international markets. For clients outside Delhi: same team quality, same standard, same accountability.
The execution framework is identical across all three: structured brief, written plan, contingency protocol, single accountable lead. What changes is the nature of the brief. A corporate launch is designed around brand objectives and audience engagement. A wedding is designed around a family's vision for the most significant day of their lives. A gifting programme is designed around relationship depth or brand positioning. The operational rigour is fixed. The creative and emotional intelligence applied to each format is specific to it.
The accountability model at Aurafest is structural — not reputational. A signed agreement defines deliverables, timelines, payment milestones, and escalation procedures. One named lead is your single point of contact from brief to post-event review. You receive a pre-event plan 14 days before the event and a written contingency plan 72 hours before it. This applies to every event, every format, every scale.
For all events: venue, catering, decor, entertainment, AV, on-ground staff, guest management, vendor payments, and post-event documentation. For weddings: day-of timeline management and ensuring the family is present — not problem-solving. For gifting: sourcing, customization, packaging, and distribution logistics. Your role is to share the brief and attend the event. Everything in between is ours.
Confidential launches are a specific Aurafest capability. All team members sign NDAs before any sensitive brief. Vendors and staff receive only information relevant to their specific function. Product identity remains under direct Aurafest control until the reveal. We have managed launches where the product category was unknown to the majority of our own on-ground team until event day.
Yes. Each city has a dedicated on-ground lead reporting into central coordination. One consolidated brief, one central contact, one reporting format — regardless of how many cities are active.
Yes. Personal gifting is a full Aurafest offering — not a side service. We curate, source, customize, package, and deliver for personal occasions. The brief for a gift at a friend's wedding requires a different kind of attention than a branded corporate hamper. We treat both accordingly.
Performance marketing: early signals in 30 days, optimization insight by 90 days. Brand and social media: directional results in 60–90 days, compounding over 6–12 months. Market expansion: first commercial signals in 90–180 days depending on category and sales cycle. Every engagement starts with a timeline and milestone framework — you always know what to expect and when.
End-to-end: platform strategy, monthly content calendar, original content creation, scheduling, community management, monthly performance reporting against agreed KPIs, and quarterly strategy review. As involved or as hands-off as you choose — we build the workflow around your preference.
Yes. Exhibition management is a dedicated Aurascale Market service — event selection, stall design, pre-show lead generation, on-ground execution, and post-exhibition conversion strategy. Most businesses lose the majority of exhibition ROI in the post-show follow-up window. Aurascale manages the full pipeline, not just the stand.
Yes — and the approach is entirely different from B2C. For B2B: thought leadership content, LinkedIn strategy, account-based engagement, sales funnel design, and direct outreach architecture. We do not apply consumer marketing logic to B2B mandates. The objective is credibility and pipeline — not reach and impressions.
Yes — and this is often the most effective model. Aurascale operates as the strategic and specialist layer: your team handles day-to-day execution; we provide the strategic architecture, senior-level thinking, and specialist capabilities (paid media, expansion advisory, positioning) that most internal teams lack bandwidth to build.
KPIs defined at engagement start — qualified lead volume, cost per acquisition, revenue from growth channels, conversion objectives. Monthly reporting. Quarterly strategy review. You always know where the engagement stands against what was committed.
Consumer goods, professional services, manufacturing, retail, technology, and healthcare. The strategic principles — positioning clarity, audience definition, channel discipline — apply across sectors. We are transparent about where our track record is strongest.
The irrelevant-profile problem has a specific cause: most agencies source by keyword and send volume. Aurahire begins with organizational mapping — identifying the structural gap and the behavioral profile needed — before a single sourcing action. A 60-minute brief with the hiring manager follows. Psychometric and competency screening follows that. You receive 3–5 candidates with a written explanation of fit. Not 25 profiles for you to filter.
90-day replacement guarantee — exits for any reason other than a role change on your side. We re-initiate the search at no additional placement fee. Written into every engagement agreement.
Yes. Volume mandates get a dedicated sourcing team, a structured pipeline with defined assessment criteria, a weekly delivery cadence, and a real-time tracker showing status, conversion rates, and projected completion against your timeline.
Yes. Employment history, educational credentials, and reference checks are standard. For senior roles, enhanced verification — including criminal record checks where legally permissible — can be arranged through specialist partners.
Aurahire builds the foundational people infrastructure from scratch: employment contracts, HR policies, payroll setup, onboarding process design, and statutory compliance setup. Building this at 12 is substantially easier and cheaper than rebuilding it at 120. Getting it right early is the highest-leverage HR investment a new company makes.
A 60-minute briefing call with your hiring manager: role scope, team structure, management style, what the previous person did right and wrong, success criteria at 6 and 12 months, timeline, and compensation range. The quality of what we deliver is a direct function of the quality of the brief we work from.
Self-correction is always the better path. Auramoney conducts a GST compliance audit — a structured review of previous filings to identify discrepancies, missed input tax credits, classification errors, and reconciliation gaps. Corrections are filed through proper amendment mechanisms. Voluntary self-correction with documentation carries significantly lower risk than waiting for a notice.
Incorporation involves: name reservation (RUN form, MCA); DIN and DSC for directors; SPICe+ filing — which simultaneously applies for incorporation, PAN, TAN, GSTIN, EPF and ESIC registration. Auramoney manages the complete process. Standard MCA timeline: 10–15 business days from document submission.
A standard CA files what you bring them, when you bring it. Auramoney maintains your compliance calendar independently, flags risks 21 days in advance, conducts a financial health check before any recommendation, and advises on financial structure decisions as your business scales. The filings are equivalent. The CFO-level proactive partnership is not.
Yes. Foreign company registrations — Pvt. Ltd. with foreign shareholders, Liaison Offices, Branch Offices, Project Offices — require compliance with both the Companies Act, 2013 and FEMA regulations administered by RBI. Auramoney manages the complete regulatory setup including FEMA compliance, FDI reporting, and MCA filings.
Full income assessment, liability calculated under both the old and new tax regimes, all applicable deductions identified across every income source, optimal approach recommended — from your actual numbers, not generic estimates.
Yes. Lender-ready financial statements, projected financials and CMA data, applicable MSME financing scheme identification, and balance sheet structuring to improve credit eligibility before approaching lenders.
Yes. Separate compliance calendars per entity, individual and consolidated filings, inter-company transaction documentation, and group-level financial visibility — under one Auramoney point of contact for the full group.
An IEC — Importer Exporter Code — issued by DGFT, Ministry of Commerce and Industry. Without it, no Indian business can legally export or import. No customs clearance. No foreign trade remittance. No export benefit scheme. Auraglobal manages the complete IEC registration — typically completed in 3–5 business days from document submission.
The Impex Roadmap is Auraglobal's structured trade plan developed before any shipment moves — covering target market identification (from demand research), HS Code classification, documentation requirements, duty and customs assessment, freight routing, and risk analysis. If you are entering international trade or a new market, you need a roadmap before a shipment. Most customs delays and trade failures trace back to the absence of one.
An internationally standardized product classification that determines: applicable customs duty, whether export incentives apply, whether restrictions exist, and how your product is treated at the destination. An incorrect HS Code is one of the most common causes of customs delays and duty disputes. Auraglobal confirms the correct classification before any shipment moves.
Yes. Buyer and seller vetting through established international networks is a core Auraglobal service. We identify, vet for financial credibility and market reach, and make introductions. Finding a distributor is one step. Finding the right one is a different — and more consequential — exercise.
Strongest track record: Middle East (UAE, Saudi Arabia, Oman, Kuwait), Southeast Asia (Singapore, Malaysia, Vietnam, Thailand), East Africa (Kenya, Tanzania, Uganda). Product categories: textiles and apparel, FMCG and packaged food, industrial components, chemical intermediates, agricultural produce. We are transparent about where our experience is deepest.
Project basis for early-stage exporters building a trade operation. Monthly retainer for businesses with ongoing trade volumes. Structure agreed before engagement begins — with a clear breakdown of what is included.